A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe