BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed
Author :
Publisher : Palgrave Macmillan
Total Pages : 257
Release :
ISBN-10 : 9781403984906
ISBN-13 : 1403984905
Rating : 4/5 (905 Downloads)
DOWNLOAD EBOOK
Book Synopsis BrandSimple: How the Best Brands Keep it Simple and Succeed by : Allen P. Adamson

Download or read book BrandSimple: How the Best Brands Keep it Simple and Succeed written by Allen P. Adamson and published by Palgrave Macmillan. This book was released on 2007-08-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.


BrandSimple: How the Best Brands Keep it Simple and Succeed Related Books

BrandSimple: How the Best Brands Keep it Simple and Succeed
Language: en
Pages: 257

BrandSimple: How the Best Brands Keep it Simple and Succeed

Authors: Allen P. Adamson
Categories: Business & Economics
Type: BOOK - Published: 2007-08-07 - Publisher: Palgrave Macmillan

DOWNLOAD EBOOK

In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
BrandDigital
Language: en
Pages: 308

BrandDigital

Authors: Allen P. Adamson
Categories: Business & Economics
Type: BOOK - Published: 2008-08-19 - Publisher: St. Martin's Press

DOWNLOAD EBOOK

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and i
The Edge: 50 Tips from Brands that Lead
Language: en
Pages: 285

The Edge: 50 Tips from Brands that Lead

Authors: Allen P. Adamson
Categories: Business & Economics
Type: BOOK - Published: 2013-01-08 - Publisher: Macmillan

DOWNLOAD EBOOK

Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies
Brandsimple
Language: en
Pages: 230

Brandsimple

Authors: Allen P. Adamson
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Palgrave MacMillan

DOWNLOAD EBOOK

Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance o
Profit Brand
Language: en
Pages: 260

Profit Brand

Authors: Nick Wreden
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness,"