This Program is Brought to You By...

Download or read book This Program is Brought to You By... written by Joshua A. Braun and published by Yale University Press. This book was released on 2015-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provides a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.