Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the ho

Explicates political economy factors that have brought about greater transparency and participation in budget settings across Asia, Africa, and Latin America. T

If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Thi

This book will help new administrators (department chairs, directors, deans) understand and become more proficient in their financial management role within the

Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as