The Aisles Have Eyes

The Aisles Have Eyes
Author :
Publisher : Yale University Press
Total Pages : 265
Release :
ISBN-10 : 9780300225075
ISBN-13 : 0300225075
Rating : 4/5 (075 Downloads)

Book Synopsis The Aisles Have Eyes by : Joseph Turow

Download or read book The Aisles Have Eyes written by Joseph Turow and published by Yale University Press. This book was released on 2017-01-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews


The Aisles Have Eyes Related Books

The Aisles Have Eyes
Language: en
Pages: 265
Authors: Joseph Turow
Categories: Business & Economics
Type: BOOK - Published: 2017-01-17 - Publisher: Yale University Press

DOWNLOAD EBOOK

The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (Th
Plundering the North
Language: en
Pages: 233
Authors: Kristin Burnett
Categories: Political Science
Type: BOOK - Published: 2023-10-13 - Publisher: Univ. of Manitoba Press

DOWNLOAD EBOOK

The manufacturing of a chronic food crisis Food insecurity in the North is one of Canada’s most shameful public health and human rights crises. In Plundering
Supersizing Urban America
Language: en
Pages: 266
Authors: Chin Jou
Categories: Business & Economics
Type: BOOK - Published: 2017-03-15 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

Supersizing Urban America reveals how the US government has been, and remains, a major contributor to America s obesity epidemic. Government policies, targeted
Cooperatives in New Orleans
Language: en
Pages: 287
Authors: Anne Gessler
Categories: History
Type: BOOK - Published: 2020-06-04 - Publisher: Univ. Press of Mississippi

DOWNLOAD EBOOK

Cooperatives have been central to the development of New Orleans. Anne Gessler asserts that local cooperatives have reshaped its built environment by changing w
From Label to Table
Language: en
Pages: 312
Authors: Xaq Frohlich
Categories: Social Science
Type: BOOK - Published: 2023-11-07 - Publisher: Univ of California Press

DOWNLOAD EBOOK

How did the Nutrition Facts label come to appear on millions of everyday American household food products? As Xaq Frohlich reveals, this legal, scientific, and