Related Books
Language: en
Pages: 283
Pages: 283
Type: BOOK - Published: 2024-03-25 - Publisher: IGI Global
In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
Language: en
Pages: 303
Pages: 303
Type: BOOK - Published: 2024-05-20 - Publisher: IGI Global
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techn
Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2024-04-09 - Publisher: IGI Global
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,
Language: en
Pages: 535
Pages: 535
Type: BOOK - Published: 2024-05-17 - Publisher: IGI Global
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with