Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in thi

Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge conce

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their

Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a t

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighte