Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to prob

This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to appl

*updated with new material* 'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd

Thomas Edison said it famously, "Genius is 1% inspiration and 99% perspiration." This hard-hitting book is all about that 99%--executing on innovation in the 21

Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should reth