Business Market Management (B2B): Understanding, Creating, and Delivering Value

Business Market Management (B2B): Understanding, Creating, and Delivering Value
Author :
Publisher : Pearson Education India
Total Pages : 488
Release :
ISBN-10 : 8131731634
ISBN-13 : 9788131731635
Rating : 4/5 (635 Downloads)

Book Synopsis Business Market Management (B2B): Understanding, Creating, and Delivering Value by : Anderson James C.

Download or read book Business Market Management (B2B): Understanding, Creating, and Delivering Value written by Anderson James C. and published by Pearson Education India. This book was released on 2011 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Business Market Management (B2B): Understanding, Creating, and Delivering Value Related Books

Business Market Management (B2B): Understanding, Creating, and Delivering Value
Language: en
Pages: 488
Authors: Anderson James C.
Categories: Industrial marketing
Type: BOOK - Published: 2011 - Publisher: Pearson Education India

DOWNLOAD EBOOK

Business Market Management
Language: en
Pages: 0
Authors: James C. Anderson
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Prentice Hall

DOWNLOAD EBOOK

Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating a
Business Marketing Management
Language: en
Pages: 438
Authors: Michael D. Hutt
Categories: Industrial marketing
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edg
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Business Market Management
Language: en
Pages: 0
Authors: James C. Anderson
Categories: Industrial marketing
Type: BOOK - Published: 2004 - Publisher: Prentice Hall

DOWNLOAD EBOOK

"Significant developments in the second edition of Business Market Management: Detailed discussion of customer value management as a progressive, practical appr