Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new text

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment.

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual ap

Covering all the issues in producing a business plan, this text also includes a full glossary, case histories, and a detailed section on the key issue of using