Business Policy and Strategy

Business Policy and Strategy
Author :
Publisher : CRC Press
Total Pages : 264
Release :
ISBN-10 : 9780849383250
ISBN-13 : 0849383250
Rating : 4/5 (250 Downloads)

Book Synopsis Business Policy and Strategy by : Chris Chatfield

Download or read book Business Policy and Strategy written by Chris Chatfield and published by CRC Press. This book was released on 2007-03-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.


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