3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you o

This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help allevia

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for