Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For thi

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For thi

A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.

Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shap