Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising cou

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, t

Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.