Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the pr

This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research. It aims to foster best practice and to stimulate further

A complete manual to tour guiding based on the author’s first-hand experience of training more than 3000 tour guides. Packed with real life international case

In the modern hospitality industry, it is critical to understand travelers’ needs and wants for businesses to survive and remain competitive. Further study on

Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holist