"The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thi

This Book Doesn't Just Talk About Leadership. Instead It Offers A Robust, Systematic Framework To Achieve It. Certain To Win Develops The Strategy Of The Late U

John Boyd is often known exclusively for the so-called ‘OODA’ loop model he developed. This model refers to a decision-making process and to the idea that m

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for yo