Advertising to Children

Author	: M. Carole Macklin
Publisher	: SAGE
Total Pages	: 340
Release	: 1999-07-16
ISBN-10	: 0761912851
ISBN-13	: 9780761912859
Rating	: 4/5 (859 Downloads)

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Book Synopsis Advertising to Children by : M. Carole Macklin

Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE. This book was released on 1999-07-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

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