Chinese Corporate Identity

Chinese Corporate Identity
Author :
Publisher : Taylor & Francis
Total Pages : 256
Release :
ISBN-10 : 0415372089
ISBN-13 : 9780415372084
Rating : 4/5 (084 Downloads)

Book Synopsis Chinese Corporate Identity by : Peter J. Peverelli

Download or read book Chinese Corporate Identity written by Peter J. Peverelli and published by Taylor & Francis. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identitywill prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.


Chinese Corporate Identity Related Books

Chinese Corporate Identity
Language: en
Pages: 256
Authors: Peter J. Peverelli
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have beco
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo
Language: en
Pages: 157
Authors: Wei Feng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-06-09 - Publisher: Springer

DOWNLOAD EBOOK

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how follo
Advances in Chinese Brand Management
Language: en
Pages: 355
Authors: John M. T. Balmer
Categories: Business & Economics
Type: BOOK - Published: 2016-11-14 - Publisher: Springer

DOWNLOAD EBOOK

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by
The Chinese Story in Global Order
Language: en
Pages: 307
Authors: Chen Liu
Categories: Social Science
Type: BOOK - Published: 2023-06-29 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic mode
The China Business Model
Language: en
Pages: 292
Authors: Elisabeth Paulet
Categories: Business & Economics
Type: BOOK - Published: 2017-01-17 - Publisher: Chandos Publishing

DOWNLOAD EBOOK

The China Business Model: Originality and Limits emphasizes transformation of the Chinese Business Model over the last decades. The impact of the financial cris