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Choice-Based Conjoint Analysis
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Pages: 190
Authors: Damaraju Raghavarao
Categories: Mathematics
Type: BOOK - Published: 2010-08-03 - Publisher: CRC Press

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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to dev
Handbook of Market Research
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Authors: Christian Homburg
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Type: BOOK - Published: 2021-12-03 - Publisher: Springer

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
Applied Conjoint Analysis
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Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2014-02-20 - Publisher: Springer Science & Business Media

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Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally
Conjoint Measurement
Language: en
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Authors: Anders Gustafsson
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by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re
Foundations of Stated Preference Elicitation
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Authors: Moshe Ben-Akiva
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Provides stated preference data collection methods, discrete choice models, and statistical analysis tools that can be used to forecast demand and assess welfar