Die Fähigkeit, hochwertige Dienstleistungen zu entwickeln und anzubieten, ist zu einem wesentlichen Faktor für die Unternehmensstrategie und den Unternehmense

This paper studies the macroeconomic effect and underlying firm-level transmission channels of a reduction in business entry costs. We provide novel evidence on

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the