The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how

For Strategic Management courses. This book examines the techniques involved in analyzing business and competitive data and information including environmental

Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of meth

This text for business executives is both a strategic treatment of the need for competitor intelligence and a tactical guide to how to go about obtaining the sa