Consumer Behavior in Electronic Banking

Download or read book Consumer Behavior in Electronic Banking written by Dharmesh Motwani and published by . This book was released on 2014 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction of technology in banking sector has enabled customers to avail the banking services at anytime and anywhere in the form of ATM, Mobile banking & Internet Banking. This has not only enhanced the banking business but also has reduced the transaction cost so now a day's Bankers must aware about customers' behavior towards Electronic Banking Services. The paper is based on descriptive research design & questionnaire is used to collect the primary data from banking customers. This paper highlights the Electronic Banking services most preferred by customers & their level of satisfaction towards these services. Conclusions of paper reveal the impact of customers' demographic on their usage of Electronic Banking.