Consumer Behaviour

Author	: Isabelle Szmigin
Publisher	: Oxford University Press
Total Pages	: 523
Release	: 2018
ISBN-10	: 9780198786238
ISBN-13	: 0198786239
Rating	: 4/5 (239 Downloads)

DOWNLOAD EBOOK

Book Synopsis Consumer Behaviour by : Isabelle Szmigin

Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.

Consumer Behaviour Related Books

Language: en
Pages: 523

Consumer Behaviour

Authors: Isabelle Szmigin

Categories: Business & Economics

Type: BOOK - Published: 2018 - Publisher: Oxford University Press

DOWNLOAD EBOOK

A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of re

Language: en
Pages: 274

Consumer Psychology

Authors: Jansson-Boyd

Categories: Psychology

Type: BOOK - Published: 2010-01-01 - Publisher: McGraw-Hill Education (UK)

DOWNLOAD EBOOK

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum

Language: en
Pages: 474

Consumer Behaviour

Authors: Jim Blythe

Categories: Business & Economics

Type: BOOK - Published: 2013-03-26 - Publisher: SAGE

DOWNLOAD EBOOK

Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? H

Language: en
Pages: 378

Sport Consumer Behaviour

Authors: Kostas Alexandris

Categories: Business & Economics

Type: BOOK - Published: 2016-07-18 - Publisher: Routledge

DOWNLOAD EBOOK

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to co

Language: en
Pages: 0

Consumer Behavior

Authors: Wayne D. Hoyer

Categories: Business & Economics

Type: BOOK - Published: 2012-08-10 - Publisher: Cengage Learning

DOWNLOAD EBOOK

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world appl