Consumer Brand Relationships in Tourism

Consumer Brand Relationships in Tourism
Author :
Publisher : Springer Nature
Total Pages : 662
Release :
ISBN-10 : 9783031595356
ISBN-13 : 3031595351
Rating : 4/5 (351 Downloads)

Book Synopsis Consumer Brand Relationships in Tourism by : Raouf Ahmad Rather

Download or read book Consumer Brand Relationships in Tourism written by Raouf Ahmad Rather and published by Springer Nature. This book was released on with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Consumer Brand Relationships in Tourism Related Books

Consumer Brand Relationships in Tourism
Language: en
Pages: 662
Authors: Raouf Ahmad Rather
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

Consumer-Brand Relationships
Language: en
Pages: 501
Authors: Susan Fournier
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Routledge

DOWNLOAD EBOOK

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationshi
Destination Brands
Language: en
Pages: 394
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

DOWNLOAD EBOOK

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
Building Consumer-brand Relationship in Luxury Brand Management
Language: en
Pages:
Authors: Paula Cristina Lopes Rodrigues
Categories: Brand name products
Type: BOOK - Published: 2020 - Publisher:

DOWNLOAD EBOOK

"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and underst
Building Consumer-Brand Relationship in Luxury Brand Management
Language: en
Pages: 318
Authors: Rodrigues, Paula
Categories: Business & Economics
Type: BOOK - Published: 2020-10-23 - Publisher: IGI Global

DOWNLOAD EBOOK

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has chang