Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex

Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the env

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b