Related Books
Language: en
Pages: 464
Pages: 464
Type: BOOK - Published: 2020-05-23 - Publisher: Springer Nature
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsi
Language: en
Pages: 188
Pages: 188
Type: BOOK - Published: 2023-10-09 - Publisher: Taylor & Francis
While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain i
Language: en
Pages: 279
Pages: 279
Type: BOOK - Published: 2019-07-03 - Publisher: Springer
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2014 - Publisher: Edward Elgar Publishing
In recent years, increasing numbers of articles and studies have emerged across the disciplines of economics, accounting, finance and management to examine the
Language: en
Pages: 389
Pages: 389
Type: BOOK - Published: 2019-11-15 - Publisher: IGI Global
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing