Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management discipline