Contemporary Research in E-Branding
| Author | : Bandyopadhyay, Subir |
| Publisher | : IGI Global |
| Total Pages | : 377 |
| Release | : 2008-11-30 |
| ISBN-10 | : 9781599048154 |
| ISBN-13 | : 1599048159 |
| Rating | : 4/5 (159 Downloads) |
Book Synopsis Contemporary Research in E-Branding by : Bandyopadhyay, Subir
Download or read book Contemporary Research in E-Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
