Covers all facets of convention organization and service, types of convention, and the companies that stage such events. How to reach these groups and sell to t

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all

This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings

"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contribut

This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach the