Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitione

`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Marketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target! - How has marketing given a r

This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.