Corporate Strategy

Download or read book Corporate Strategy written by David J. Collis and published by . This book was released on 1997-01 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.