"Creating Demand" offers solutions and novel ideas to help companies meet specific marketing objectives, thereby improving the likelihood of a campaign's succes

Innovator needs demand and countries need innovators. Every innovator needs demand for their products/services, and all countries need innovators for economic g

Presents strategies that enable a business to increase its products marketing value.

The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishe