Handbook of Organizational Creativity: Individual and Group Level Influences, Second Edition covers creativity from many perspectives in two unique volumes, inc

Although creativity is often considered an individual ability or activity, innovation in teams and organizations involves collaboration of people with diverse p

Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Res

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a