Crisis Communication Case Studies on COVID-19

Download or read book Crisis Communication Case Studies on COVID-19 written by Mildred F. Perreault and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume employs a case study approach that is accessible to upper-level undergraduates and graduate students, while also useful for scholars' teaching and research. The contributed chapters are written by a diverse group of scholars and experts in a wide-array of communication contexts-from public relations and advertising to health, organizational, and political communication, and beyond- focused on the many ways professionals and laypersons employed crisis communication during the first two years of the COVID-19 pandemic. This text is valuable in that it includes perspectives on crisis communication in the initial onset, crisis mitigation and long-term recovery stages of the crisis communication cycle. Examining a crisis in the mitigation and long-term recovery stages provides a lens into the process of crisis messaging and sensemaking. With this in mind, these case studies provide context not only for how professionals and laypersons handled COVID-19, but also how to approach other long-term, or prolonged, crises in the future"--