CRM Unplugged
| Author | : Philip Bligh |
| Publisher | : John Wiley & Sons |
| Total Pages | : 225 |
| Release | : 2004-05-18 |
| ISBN-10 | : 9780471663836 |
| ISBN-13 | : 0471663832 |
| Rating | : 4/5 (832 Downloads) |
Book Synopsis CRM Unplugged by : Philip Bligh
Download or read book CRM Unplugged written by Philip Bligh and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
