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Cross-Cultural Perspectives on Luxury Marketing
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Authors: Tarnanidis, Theodore K.
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Type: BOOK - Published: 2024-10-04 - Publisher: IGI Global

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As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financ
Luxury Marketing
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​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
Cross-Cultural Aspects of Tourism and Hospitality
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Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the
New Perspectives in Luxury Branding
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This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on
Luxury and Fashion Marketing
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The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.