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This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a stric
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
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The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers.
Selling the Sea
Language: en
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Authors: Bob Dickinson
Categories: Business & Economics
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An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage o
Cruise Ship Tourism, 2nd Edition
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Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowled
The Business and Management of Ocean Cruises
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This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of oper