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Soft Power
Language: en
Pages: 216
Authors: Joseph S Nye Jr
Categories: Political Science
Type: BOOK - Published: 2009-04-28 - Publisher: PublicAffairs

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Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and acad
Soft Power and Its Perils
Language: en
Pages: 422
Authors: Takeshi Matsuda
Categories: History
Type: BOOK - Published: 2007 - Publisher: Stanford University Press

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An examination of the cultural aspects of U.S.-Japan relations during the postwar Occupation and the early Cold War
Structure, Audience and Soft Power in East Asian Pop Culture
Language: en
Pages: 199
Authors: Beng Huat Chua
Categories: Social Science
Type: BOOK - Published: 2012-03-01 - Publisher: Hong Kong University Press

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East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the di
Cities, Museums and Soft Power
Language: en
Pages: 272
Authors: Gail Dexter Lord
Categories: Business & Economics
Type: BOOK - Published: 2016-07-08 - Publisher: Rowman & Littlefield

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Museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of o
Soft Power Superpowers
Language: en
Pages: 346
Authors: Yasushi Watanabe
Categories: Business & Economics
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge

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The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultur