This is a guide to eliminating the waste of time, money and effort resulting from poor product development. It provides product definition requirements needed a

Creating a Customer-Centered Culture shows you how to successfully apply existing traditional management tools to knowledge and service work. it teaches you to

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

This is the only book that describes a complete approach to customer-centered design, from customer data to system design. Readers will be able to develop the w

Economics, finance, business and industry.