What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i

Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr

This book includes a practical framework with applied cases, and award-winning research.

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related