Customer Knowledge Management

Customer Knowledge Management
Author :
Publisher : IGI Global Snippet
Total Pages : 360
Release :
ISBN-10 : 1605662585
ISBN-13 : 9781605662589
Rating : 4/5 (589 Downloads)
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Book Synopsis Customer Knowledge Management by : Minwir Al-Shammari

Download or read book Customer Knowledge Management written by Minwir Al-Shammari and published by IGI Global Snippet. This book was released on 2009 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.


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