"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key

A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture The Complete Guide to Knowledge Management

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. T

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th