To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural bac

The Supply Chain Handbook brings together a team of 23 experts from management, engineering, technology, consulting, and academic backgrounds. These experts sha

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies

This contributed volume contains the selected and thoroughly reviewed research papers presented at the conference on logistics management LM2015 in Braunschweig

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current res