Customer Relationship Management in Indian Banking Industry
| Author | : R. K. Uppal |
| Publisher | : |
| Total Pages | : 246 |
| Release | : 2008-01-01 |
| ISBN-10 | : 8177081527 |
| ISBN-13 | : 9788177081527 |
| Rating | : 4/5 (527 Downloads) |
Book Synopsis Customer Relationship Management in Indian Banking Industry by : R. K. Uppal
Download or read book Customer Relationship Management in Indian Banking Industry written by R. K. Uppal and published by . This book was released on 2008-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues related to changing banking industry and the challenges in customer relationship management (CRM). The book should appeal to the students of economics, commerce and business management. It would also serve the purpose of banking executives, researchers and others interested in understanding CRM in Indian banking industry.
