In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive histor

4th edition - Jan 2023 Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era. By tracking customer data an

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence