Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for unde

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res

Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy cust