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Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2002-02-28 - Publisher: John Wiley & Sons
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solution
Language: en
Pages: 14
Pages: 14
Type: BOOK - Published: 2022-11-27 - Publisher: by Mocktime Publication
The summary of Customer WinBack – How to Recapture Lost Customers – And Keep Them Loyal presented here include a short review of the book at the start follo
Language: en
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Pages: 337
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The n
Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2010 - Publisher: World Scientific
Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers
Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th