This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of social

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-c

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsi