Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moment

We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you

The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in publ

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No

In this Book, the focus will be on redefining the concept of luxury and what it means to us. In the future, luxury will not mean expensive, fancy and branded. A