Design for Success

Download or read book Design for Success written by William B. Rouse and published by Wiley-Interscience. This book was released on 1991 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of engineering like many others, foreign competitors are beating U.S. businesses to the punch in terms of bringing new products successfully to the marketplace. How can U.S. engineering companies compete? Simply by turning to this thought-provoking work which answers these and many other questions of successful design products and systems that are market driven and user oriented. Using a comprehensive methodological framework for human-centered design of complex systems, it covers four phases: naturalist, marketing, engineering, sales and service. A wide variety of tools and techniques are discussed within this framework, with illustrated case histories introduced early and developed throughout the chapters. This thorough and consistent framework for design, in combination with numerous ``how to'' tips, provides the reader with a self-contained, applications-oriented plan with which to pursue design concepts.